(Manila, Philippines, August 20, 2015) — Google Philippines awarded the #CyberBully404 campaign top prize in its Web Rangers "Search for Online Heroes" program launched in March to empower teenagers to keep the Internet safe from cyberbullies.
The Web
Rangers campaign by Hyun Ju
Song (De La Salle Santiago Zobel), Adj Regidor (Enderun College), Reanna Noel
(Miriam College High School), Bea Aquino (Miriam College High School), and
Haedric Daguman (St. John of Beverley School), stood out among 12
anti-cyberbullying campaigns submitted.
The teens produced a social experiment video
where they gave random teenagers
a set of cards with insulting words printed on them, which they were then asked
to give to others within the day. None of the participants gave away any of the
cards because they thought they were demeaning and hurtful. The video ends with
its key message, “If you can’t say it in person, why would you do it online?”
It also gave a QR code that viewers can scan to make a person smile. The QR
code generates a positive message from "cyberpolice" which can be
sent to anyone to "brighten their day".
The group took on this campaign initiative believing
it would be an opportunity for their team, and the people that they tapped, to
learn from the social experiment. They said that they felt the theme and the
content would resonate greatly with their peers and would most likely be shared
by viewers, which will help spread the message easily.
Aside from the video, the teens also encouraged
people to share their thoughts on cyberbullying by tagging @cyberbully404 on
Instagram and Twitter and by using the hashtag #cyberbully404. '404' is an
error message displayed by a browser indicating that a web page cannot be
found.
Google
created the Web Rangers program in search of online heroes they can train to be
a good influence to their peers. They held a workshop last July with partner
agencies National Youth Commission and DM9 JaymeSyfu to train teenagers, aged
14-21, to create effective campaigns to make the Internet a safe environment
for fellow youth. Sixty teenagers out of more than 300 applicants were chosen as
Web Rangers and ventured into coming up with campaigns to influence their peers
to help stop cyberbullying and spread positivity on the web.
“We want to
show the youth that they can be online heroes with the super power to make the
Internet a better place by simply being a positive presence on the Internet. We
are very pleased that all the campaigns submitted had different creative
approaches on how cyberbullying can be addressed proactively,” shares Gail Tan,
Google Philippines Head of Communication and Public Affairs.
The winning
group will visit the Google regional office in Singapore to present their
campaign to Google executives.
Before its
launch here in the Philippines, the Web Rangers program had been successfully
executed in other countries including New Zealand, Israel and India.
Google Philippines awards the top
prize in its Web Rangers "Search for Online Heroes" program to
#CyberBully404.
(L-R Gian
Nealega, DM9 JaymeSyfu; Gail Tan, Google Philippines Head of Communications and
Public Affairs; Web Rangers campaign winners Hyun Ju Song, Adj Regidor, Reanna
Noel, Bea Aquino and Haedrick Daguman; Helena Lersch, Google Public Policy and
Government Relations; NYC Chairperson Gio Tingson; Alexis Bisuna, DM9 JaymeSyfu
Web Rangers is a
trademark of Google Inc.
About Google Inc.
Google’s innovative search
technologies connect millions of people around the world with information every
day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin,
Google today is a top web property in all major global markets. Google’s
targeted advertising program provides businesses of all sizes with measurable
results, while enhancing the overall web experience for users. Google is
headquartered in Silicon Valley with offices throughout the Americas, Europe
and Asia. For more information, visit www.google.com.
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